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We make fashion available
to everyone through digital
yet realistic total look
experiences
Wanna x Gucci
品牌营销及
消费者互动
背景需求:
将Gucci打造成线上最具创新意识的品牌
增强Z世代与Gucci之间的互动,更了解其品牌及产品
重新激活"休眠用户",吸引新的活跃用户
提升app的活跃度,为接下来的新产品发布进行铺垫
方案:
将Wanna SDK整合入Gucci app
将 Gucci的运动鞋产品目录数字化
新用户数量增加3倍
用户平均浏览时间增加5倍
提升社交媒体热度
平均每位用户通过虚拟试穿功能试穿了10.9双鞋子以及拍摄了1张照片
从虚拟试穿到进入线上商城的转化率>25%
成果:
"2016年,我们注意到有人在社交媒体上发布自己鞋子的照片,从那时起我们就开始寻找试穿技术的合作方。推出具有开创性的运动鞋AR试穿体验对Gucci来说是一项成功的举措。AR是时尚的未来,而Wanna是这个领域的先锋。"
Rober L.Triefus,
Gucci 执行副总裁兼首席营销官
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hello@wanna.fashion
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hello@wanna.fashion
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