Wanna x Gucci
Brand marketing
and engagement
and engagement
https://pocketrocket.agency/wanna
Goals:
- Position Gucci as the most innovative brand in digital space
- Engage Gen-Z customers with Gucci brand and products
- Boost product activation for new releases
Solution:
Challenge:
- Integrate Wanna SDK into the Gucci app
- Digitalize Gucci sneakers catalog
- Attract new and reactivate dormant users
- Number of new users increased 3 times
- Average session time increased up to 5 times
- High media coverage
- The average user virtually tried 10.9 shoes and made 1 photo
- Conversion to store from Try-On is >25%
Results:
"This initiative bears witness to Gucci's unique ability to combine the past with the contemporary, vintage with technology, the real with the virtual. It's creating an even stronger attachment, because people feel like they are closer to the brand. Customers feel like they are having a shared experience, and co-creating with Gucci."
Gucci
OUR COMPANY
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