Wanna x Gucci

Brand marketing
and engagement

https://pocketrocket.agency/wanna

Goals:

Position Gucci as the most innovative brand in digital space
Engage Gen-Z customers with Gucci brand and products
Boost product activation for new releases

Solution:

Challenge:

Integrate Wanna SDK into the Gucci app
Digitalize Gucci sneakers catalog

Attract new and reactivate dormant users

Number of new users increased 3 times
Average session time increased up to 5 times
High media coverage
The average user virtually tried 10.9 shoes and made 1 photo
Conversion to store from Try-On is >25%

Results:

"This initiative bears witness to Gucci's unique ability to combine the past with the contemporary, vintage with technology, the real with the virtual. It's creating an even stronger attachment, because people feel like they are closer to the brand. Customers feel like they are having a shared experience, and co-creating with Gucci."

Gucci