3D and AR Try-On Experiences for Festive Season Marketing

As the festive season approaches, luxury fashion brands face the challenge of creating impactful marketing campaigns that stand out and resonate deeply with their audience. With competition intensifying during the holidays, innovation managers and marketing leaders must explore technologies that engage customers and foster stronger connections.

3D and AR (Augmented Reality) try-on experiences are game-changers in this arena. Blending immersive technology with customer-centric storytelling allows brands to elevate their festive campaigns from traditional promotions to interactive journeys. In this article, we’ll explore how 3D and AR try-on technology can transform product launches and marketing strategies with measurable benefits far beyond aesthetics.

Increase Average Session Time

Festive collections often include seasonal favorites like scarves, bags, high boots, or special-edition accessories. With AR try-on, customers can "wear" these items virtually, envisioning how they fit into their wardrobe. This increases session times by as much as 109% and creates an emotional connection that enhances purchase intent. A customer trying on that statement scarf or a pair of high boots online already imagines it as part of their holiday plans — a powerful driver for sales.

Boost Newsletters Open Rate

Adding Virtual Try-On (VTO) and 3D experiences to your email marketing campaigns – and featuring them in the newsletter subject line – brings your brand story to life and helps it stand out from typical holiday newsletters. Instead of static images or traditional sales copy, an interactive AR or 3D element allows customers to explore products firsthand. This creates a richer product discovery journey, which can lead to significantly higher engagement. Campaigns that include these interactive tools have been shown to increase email open rates by up to 200%, making them invaluable for luxury brands aiming to stand out in crowded inboxes.

Achieve Higher Conversion Rates

For online shoppers, trust is everything. Traditional 2D images often fail to provide the confidence customers need to make a purchase. Enter the 3D Viewer, which allows shoppers to explore products in incredible detail—zooming, rotating, and inspecting as though the item were in their hands. This deeper level of interaction builds trust, directly leading to higher conversion rates. Luxury brands incorporating 3D Viewers have seen up to a 6x increase in conversions, showcasing the tangible benefits of this technology.

Reduce Paid Acquisition Costs

Social media remains one of the most critical touchpoints for luxury fashion brands. Embedding links to VTO and 3D Viewer experiences in your social media campaigns gives customers instant access to interactive product discovery right from their feed. This not only increases engagement but also optimises your paid acquisition efforts. By reducing the need for excessive ad spending and driving high-quality traffic to your website, brands can see paid acquisition costs drop by up to 500%.

Sell Out New Items Quickly

Creating a buzz around limited-edition or exclusive festive items is essential during the holidays. By offering early access through AR and 3D experiences, you allow your most loyal clients to explore and purchase new products before they hit the market. This exclusivity boosts customer loyalty and drives urgency, often leading to sell-outs even before the official launch.

Conclusion

In an era where customer engagement and personalisation are paramount, 3D and AR try-on technologies give luxury brands an edge during the high-stakes festive season. By enabling immersive, interactive, and memorable shopping experiences, these tools do more than just showcase products — they forge meaningful connections with customers, enhance trust, and deliver measurable business results.

Integrating 3D and AR into holiday campaigns is no longer a novelty for innovation and marketing managers — it’s a necessity. As we’ve seen from the examples above, the impact of these technologies is both immediate and long-lasting, making them an essential part of any future-focused marketing strategy.

If you’re ready to reimagine your festive campaigns, consider how 3D and AR try-on solutions can bring your seasonal collection to life in ways that resonate with today’s digitally savvy consumers.