Wanna x Diesel

Virtual try-on positively impacts conversion rate and average session time.

https://pocketrocket.agency/wanna

Try On Virtually

Solution:

Integrate virtual try-on for sneakers and watches to product detail pages on the Diesel website
Create a special product page with sneakers available for virtual try-on
Virtual try-on as an amplifier to product marketing strategy

Results:

Goals

7% conversion rate increase
109% average session increase

Enrich experience for new product launches
Enhance customer journey at discovery and consideration phases
Increase customer engagement
Diversify and improve communication with customers

"We were on a mission to improve the customer journey and add interaction and attractiveness to the customer-facing touchpoints. To accomplish this, we partnered with WANNA to introduce its 3D and virtual try-on experiences to our e-commerce offering. We have worked closely with WANNA since 2021 and have seen how immersive experiences increase customer engagement and strengthen storytelling, which is essential today."

Diesel