Wanna x Diesel
Virtual try-on positively impacts conversion rate and average session time.
https://pocketrocket.agency/wanna
Solution:
- Integrate virtual try-on for sneakers and watches to product detail pages on the Diesel website
- Create a special product page with sneakers available for virtual try-on
- Virtual try-on as an amplifier to product marketing strategy
Results:
Goals
- 7% conversion rate increase
- 109% average session increase
- Enrich experience for new product launches
- Enhance customer journey at discovery and consideration phases
- Increase customer engagement
- Diversify and improve communication with customers
"We were on a mission to improve the customer journey and add interaction and attractiveness to the customer-facing touchpoints. To accomplish this, we partnered with WANNA to introduce its 3D and virtual try-on experiences to our e-commerce offering. We have worked closely with WANNA since 2021 and have seen how immersive experiences increase customer engagement and strengthen storytelling, which is essential today."
Diesel