WANNA x Valentino
WANNA SDK Integration: Virtual try-on for footwear, clothing, and bags
https://pocketrocket.agency/wanna
Goals:
- Attract new traffic to the Valentino website for the new collection using virtual try-on across various channels.
- Facilitate interactive product discovery for private clients and online shoppers.
- Boost engagement for new product launches.
Solution:
Challenge:
- Promote a dedicated mobile app to attract new traffic.
- Launch a personalized “try-before-you-buy” email campaign that includes virtual fitting room experiences.
- Embed VTO links in social media campaigns.
- Integrate Virtual Try-On as a product discovery tool for private clients.
- Expand touchpoints for consumer interaction.
- Deploy Virtual Try-On for shoes, bags, and clothing to make product discovery immersive and detailed.
- Enrich product discovery and elevate the online shopping experience for Valentino as a brand.
- Increase engagement across various touchpoints through digital innovations.
- ~35% average conversion rate from the app to the website, with a peak of 84% during the Clothing VTO campaign.
- x3 higher email open rate when the Clothing VTO was featured.
- Memorable, personalised experiences for private clients.
- Positive feedback from industry opinion leaders and media coverage.
Results:
“In our collaboration with Valentino, we are committed to enhancing product discovery and boosting engagement through immersive storytelling. Our virtual try-on technology, covering various product categories, brings Valentino's collections to their customers in a more dynamic and lifelike experience.
With interactive product exploration, shoppers can make better-informed choices, selecting styles and colors that reflect their tastes. We view virtual try-ons as a powerful tool for personalized engagement, offering a tailored, immersive way for fashion lovers to connect with the brand."
With interactive product exploration, shoppers can make better-informed choices, selecting styles and colors that reflect their tastes. We view virtual try-ons as a powerful tool for personalized engagement, offering a tailored, immersive way for fashion lovers to connect with the brand."
Daria Guryanova, Head of Customer Success at WANNA
