WANNA x Valentino

WANNA SDK Integration: Virtual try-on for footwear, clothing, and bags

https://pocketrocket.agency/wanna

Try On Virtually

Goals:

Attract new traffic to the Valentino website for the new collection using virtual try-on across various channels.
Facilitate interactive product discovery for private clients and online shoppers.
Boost engagement for new product launches.

Solution:

Challenge:

Promote a dedicated mobile app to attract new traffic.
Launch a personalized “try-before-you-buy” email campaign that includes virtual fitting room experiences.
Embed VTO links in social media campaigns.
Integrate Virtual Try-On as a product discovery tool for private clients.
Expand touchpoints for consumer interaction.
Deploy Virtual Try-On for shoes, bags, and clothing to make product discovery immersive and detailed.

Enrich product discovery and elevate the online shopping experience for Valentino as a brand.
Increase engagement across various touchpoints through digital innovations.

~35% average conversion rate from the app to the website, with a peak of 84% during the Clothing VTO campaign.
x3 higher email open rate when the Clothing VTO was featured.
Memorable, personalised experiences for private clients.
Positive feedback from industry opinion leaders and media coverage.

Results:

“In our collaboration with Valentino, we are committed to enhancing product discovery and boosting engagement through immersive storytelling. Our virtual try-on technology, covering various product categories, brings Valentino's collections to their customers in a more dynamic and lifelike experience.

With interactive product exploration, shoppers can make better-informed choices, selecting styles and colors that reflect their tastes. We view virtual try-ons as a powerful tool for personalized engagement, offering a tailored, immersive way for fashion lovers to connect with the brand."

Daria Guryanova, Head of Customer Success at WANNA