WANNA x Valentino

WANNA SDK Integration: Virtual try-on for footwear, clothing, and bags
https://pocketrocket.agency/wanna
Goals:
  • Deploy a real-life Virtual Try-On experience for a range of shoes, bags and clothing items
  • Facilitate interactive product discovery for private clients and online shoppers
  • Offer a “try-before-you-buy” experience
  • Boost product activation for new product launches
  • Increase the range of available touchpoints for consumers
Solution:
Challenge:
  • Integrate various VTO experiences into landing pages for marketing campaigns or as a dedicated section in the Valentino mobile app.
  • Advertise the experiences across Valentino's social media platforms and newsletter.
  • Integrate Virtual Try-On as part of the product discovery journey for private clients.
  • Enrich product discovery with AR experiences for Valentino website and mobile app
  • Create memorable personalised experiences for private clients
  • Amplify product launches with immersive storytelling techniques
  • Increase user engagement across various touchpoints
  • ~35% average conversion rate from the app to the website, with a peak of 84% CR during the Clothing VTO launch campaign.
  • x3 higher open rate was achieved when the Clothing VTO was mentioned in the Valentino email newsletter.
  • All VTO experiences launched received positive feedback from industry opinion leaders and wide media coverage by leading industry reporters.
Results:
“In our collaboration with Valentino, we are committed to enhancing product discovery and boosting engagement through immersive storytelling. Our virtual try-on technology, covering various product categories, brings Valentino's collections to their customers in a more dynamic and lifelike experience.

With interactive product exploration, shoppers can make better-informed choices, selecting styles and colors that reflect their tastes. We view virtual try-ons as a powerful tool for personalized engagement, offering a tailored, immersive way for fashion lovers to connect with the brand."
Daria Guryanova, Head of Customer Success at WANNA
Contact us
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hello@wanna.fashion
For press inquiries:
press@wanna.fashion