WANNA x Valentino

WANNA SDK Integration: Virtual try-on for footwear, clothing, and bags

https://pocketrocket.agency/wanna

Try On Virtually

Goals:

Deploy a real-life Virtual Try-On experience for a range of shoes, bags and clothing items
Facilitate interactive product discovery for private clients and online shoppers
Offer a “try-before-you-buy” experience
Boost product activation for new product launches
Increase the range of available touchpoints for consumers

Solution:

Challenge:

Integrate various VTO experiences into landing pages for marketing campaigns or as a dedicated section in the Valentino mobile app.
Advertise the experiences across Valentino's social media platforms and newsletter.
Integrate Virtual Try-On as part of the product discovery journey for private clients.

Enrich product discovery with AR experiences for Valentino website and mobile app
Create memorable personalised experiences for private clients
Amplify product launches with immersive storytelling techniques
Increase user engagement across various touchpoints

~35% average conversion rate from the app to the website, with a peak of 84% CR during the Clothing VTO launch campaign.
x3 higher open rate was achieved when the Clothing VTO was mentioned in the Valentino email newsletter.
All VTO experiences launched received positive feedback from industry opinion leaders and wide media coverage by leading industry reporters.

Results:

“In our collaboration with Valentino, we are committed to enhancing product discovery and boosting engagement through immersive storytelling. Our virtual try-on technology, covering various product categories, brings Valentino's collections to their customers in a more dynamic and lifelike experience.

With interactive product exploration, shoppers can make better-informed choices, selecting styles and colors that reflect their tastes. We view virtual try-ons as a powerful tool for personalized engagement, offering a tailored, immersive way for fashion lovers to connect with the brand."

Daria Guryanova, Head of Customer Success at WANNA