Century-old fashion brand BALENCIAGA has once again stepped into the future of online shopping with the launch of the Cargo Sneaker Virtual Try-On experience, immediately following their Summer 24 Collection presentation.
Powered by WANNA, this innovative Virtual Try-On capability is seamlessly integrated into Balenciaga’s e-commerce platform. It enhances the customer journey, providing a realistic ‘try-before-you-buy’ experience.
Throughout the activation, there was a remarkable 9.6 time increase in the average number of try-ons. Notably, 61% of the try-ons were attributed to the Balenciaga Cargo Sneaker, indicating a significant spotlight on this new product and concurrently drawing attention to other products available on the website.
Furthermore, an encouraging 76.4% of users who engaged with try-ons also opted to capture a photo, adding an interactive and personalised dimension to their experience.
This advancement aligns with Balenciaga's commitment to leveraging technology and prioritising innovation to engage with discerning audiences.
Powered by WANNA, this innovative Virtual Try-On capability is seamlessly integrated into Balenciaga’s e-commerce platform. It enhances the customer journey, providing a realistic ‘try-before-you-buy’ experience.
Throughout the activation, there was a remarkable 9.6 time increase in the average number of try-ons. Notably, 61% of the try-ons were attributed to the Balenciaga Cargo Sneaker, indicating a significant spotlight on this new product and concurrently drawing attention to other products available on the website.
Furthermore, an encouraging 76.4% of users who engaged with try-ons also opted to capture a photo, adding an interactive and personalised dimension to their experience.
This advancement aligns with Balenciaga's commitment to leveraging technology and prioritising innovation to engage with discerning audiences.