Maison Kitsuné has launched a virtual try-on (VTO) experience for its new Edie Bag, coinciding with the product’s worldwide release. The VTO experience is launched in partnership with WANNA, a leading provider of AR and 3D experiences for luxury brands. The Virtual Try-On adds interactivity to the launch campaign and is planned to be featured in pre-order newsletters, on the website, in a selected number of stores, and as part of the social media campaign.
This immersive and convenient AR try-on allows customers to explore the Edie Bag on Maison Kitsuné’s website, virtually try it on, pair it with outfits, and assess the fit anytime —enhancing the shopping experience before making a purchase.
The Edie reflects both Parisian elegance and the bold energy that defines the brand. Its sleek silhouette, inspired by classicism and imbued with Maison Kitsuné’s signature irreverence, blends timeless appeal with a modern perspective. The compact form delivers refined minimalism, while the iconic fox profile remains front and centre as a gold-finish clasp.
Online shoppers can virtually try the bag in two colours, with an AR try-on and a 3D Viewer for detailed exploration. WANNA’s VTO technology allows users to virtually try on the bags using their smartphones, experimenting with styles and colours to find their perfect fit.
Zina Grossman, Chief Growth Officer at WANNA, said:
“We’re thrilled to bring a near in-store experience to the digital space with our AR try-on for Maison Kitsuné's new bag. This web-based, phygital solution personalises the shopping journey, enriching it with an emotional connection to the product. VTO helps consumers make more informed decisions and serves as a key tool for product launch campaigns, offering an additional touchpoint for discovery.”
WANNA’s technology ensures a highly realistic representation of Maison Kitsuné’s new bag. Using proprietary algorithms and advanced fitting and tracking technologies, customers can effortlessly pair the bag with their looks. This VTO solution seamlessly integrates across the value chain, empowering designers, marketers, and retailers to elevate their offerings and better connect with customers.
WANNA VTO for Bags is notable for its easy web integration, requiring no additional apps. It supports shareable links for digital marketing campaigns on platforms like Instagram, WeChat, and TikTok, and is available via SDK.
This immersive and convenient AR try-on allows customers to explore the Edie Bag on Maison Kitsuné’s website, virtually try it on, pair it with outfits, and assess the fit anytime —enhancing the shopping experience before making a purchase.
The Edie reflects both Parisian elegance and the bold energy that defines the brand. Its sleek silhouette, inspired by classicism and imbued with Maison Kitsuné’s signature irreverence, blends timeless appeal with a modern perspective. The compact form delivers refined minimalism, while the iconic fox profile remains front and centre as a gold-finish clasp.
Online shoppers can virtually try the bag in two colours, with an AR try-on and a 3D Viewer for detailed exploration. WANNA’s VTO technology allows users to virtually try on the bags using their smartphones, experimenting with styles and colours to find their perfect fit.
Zina Grossman, Chief Growth Officer at WANNA, said:
“We’re thrilled to bring a near in-store experience to the digital space with our AR try-on for Maison Kitsuné's new bag. This web-based, phygital solution personalises the shopping journey, enriching it with an emotional connection to the product. VTO helps consumers make more informed decisions and serves as a key tool for product launch campaigns, offering an additional touchpoint for discovery.”
WANNA’s technology ensures a highly realistic representation of Maison Kitsuné’s new bag. Using proprietary algorithms and advanced fitting and tracking technologies, customers can effortlessly pair the bag with their looks. This VTO solution seamlessly integrates across the value chain, empowering designers, marketers, and retailers to elevate their offerings and better connect with customers.
WANNA VTO for Bags is notable for its easy web integration, requiring no additional apps. It supports shareable links for digital marketing campaigns on platforms like Instagram, WeChat, and TikTok, and is available via SDK.