WANNA has partnered with Cheil France to create a virtual try-on (VTO) experience for Samsung France to launch the new Samsung Galaxy Watch6 and Watch6 Classic. The experience is available in 200 Samsung stores across France and on the Samsung France website.
To create a seamless try-on experience, simplify the customer discovery journey, and reduce the load on sales associates, Samsung France partnered with WANNA to create an in-store VTO experience. The VTO is enhanced with WANNA’s wrist measurement tool, which accurately portrays the appearance of the watch's face and wristband on the customer’s wrist, considering its size.
To create a seamless try-on experience, simplify the customer discovery journey, and reduce the load on sales associates, Samsung France partnered with WANNA to create an in-store VTO experience. The VTO is enhanced with WANNA’s wrist measurement tool, which accurately portrays the appearance of the watch's face and wristband on the customer’s wrist, considering its size.
Chloé Bedar, Retail project manager at Samsung France, said:
“Creating a VTO experience for the launch of Samsung Galaxy Watch6 and Watch6 Classic offers customers a convenient and interactive experience. This technology allows them to virtually "try on" the latest bracelets from the comfort of their own space or in the store. It enhances customer engagement by bridging the gap between online and offline shopping, informing decision-making. The VTO is crucial for us because it addresses several key aspects of the modern shopping experience. It allows customers to visualise how products will look even though the product isn’t present in a store. This convenience saves time and eliminates the uncertainty of purchasing items online. By offering a realistic preview, the VTO enhances customer confidence in their choices, leading to higher satisfaction and reduced return rates. It also showcases the brand's innovative and customer-centric approach, fostering a positive brand image and increasing customer loyalty.
Today, more than 200 stores in France are already offering this VTO experience. And this momentum is set to continue, as our goal is to provide even more augmented reality experiences and innovative purchasing methods in the future.”
Sergey Arkhangelskiy, CEO at WANNA, said:
“WANNA’s VTO for watches is an enabler throughout various touchpoints. We help brands to go beyond standard communication methods, evoking new emotions through immersive technologies. Consumers value online and in-store experiences for inspiration and discovery. Our partnership with Samsung France provides this at scale and allows us to continue helping customers make more informed shopping decisions.”
To access the VTO experience, the consumer must scan the QR code in the physical store. The following step is to measure the wrist for a more accurate look and feel of the watch on one’s wrist. Finally, the consumer can access various wristband styles and choose the ones they like the most. It’s also possible to take photos of the experience and share them via messengers and social media.