Maison Valentino launches a virtual try-on (VTO) experience for a selection of Valentino Garavani accessories from its Avant Les Débuts Spring 2025 collection, available on Valentino's official website. Users can explore the Valentino Garavani Bay By Bay sneakers and Valentino Garavani 9to5 bag in augmented reality and pair them with their outfits to create stunning looks for the upcoming season.
The VTO experience was developed in partnership with WANNA, a leading provider of AR and 3D experiences for luxury brands.
VTO offers a dynamic, immersive experience that realistically represents the product, allowing customers to make more informed decisions before purchasing. It also empowers them to experiment with various styles and colors, helping them confidently find the options that best match their preferences and personal style.
With this virtual try-on, users can explore the Valentino Garavani Bay By Bay sneakers' intricate craftsmanship and details, including the VLogo in antique brass finishing subtly placed on the shoe upper. The virtual try-on experience for the Valentino Garavani 9to5 bag, available in three colours, enables online shoppers to virtually match the bag with their looks anywhere, anytime.
The VTO experience was developed in partnership with WANNA, a leading provider of AR and 3D experiences for luxury brands.
VTO offers a dynamic, immersive experience that realistically represents the product, allowing customers to make more informed decisions before purchasing. It also empowers them to experiment with various styles and colors, helping them confidently find the options that best match their preferences and personal style.
With this virtual try-on, users can explore the Valentino Garavani Bay By Bay sneakers' intricate craftsmanship and details, including the VLogo in antique brass finishing subtly placed on the shoe upper. The virtual try-on experience for the Valentino Garavani 9to5 bag, available in three colours, enables online shoppers to virtually match the bag with their looks anywhere, anytime.
Maison Valentino continues to explore immersive technologies. In 2023, the Maison launched a pilot for Apparel VTO in collaboration with WANNA, becoming the first luxury brand to offer ready-to-wear VTO in the WANNA Wear Demo App. In 2024, Valentino expanded AR try-on capabilities by launching a virtual try-on experience for bags, further broadening new product categories.
Zina Grossmann, Chief Growth Officer at WANNA, said:
“We are proud to see VTO becoming an essential tool for product exploration, making Valentino's latest creations accessible to brand fans globally. As an additional touchpoint, virtual try-on offers a memorable experience and much-needed convenience for today’s online shoppers, particularly the mobile-first younger generation.”
WANNA’s technology ensures a highly realistic and precise representation of Valentino Garavani shoes and bags. With proprietary algorithms and advanced fitting and tracking technologies, customers can experience the sneakers' textures, materials, and details in a highly lifelike way. This VTO solution seamlessly integrates across the value chain, empowering designers, marketers, and retailers to elevate their offerings and connect with customers in new and impactful ways.
Zina Grossmann, Chief Growth Officer at WANNA, said:
“We are proud to see VTO becoming an essential tool for product exploration, making Valentino's latest creations accessible to brand fans globally. As an additional touchpoint, virtual try-on offers a memorable experience and much-needed convenience for today’s online shoppers, particularly the mobile-first younger generation.”
WANNA’s technology ensures a highly realistic and precise representation of Valentino Garavani shoes and bags. With proprietary algorithms and advanced fitting and tracking technologies, customers can experience the sneakers' textures, materials, and details in a highly lifelike way. This VTO solution seamlessly integrates across the value chain, empowering designers, marketers, and retailers to elevate their offerings and connect with customers in new and impactful ways.