WANNA partners with LOEWE x ON

Loewe has introduced a virtual try-on experience for their latest shoe, the Cloudtilt, developed in collaboration with On. Following the successful launches of a virtual try-on for shoes and a 3D Viewer for bags, Loewe continues partnering with WANNA to create a similar experience for their new lifestyle shoe.

To create this high-quality 3D model with the utmost realism, WANNA utilised photogrammetry, resulting in models of exceptional quality and realism that met Loewe's highest standards and gained approval on the first iteration.

"The outcome has genuinely impressed us – in the first three days of the campaign, we received 128,000 virtual try-ons. Having already achieved two successful launches with WANNA, we have once again turned to them to enhance awareness and interest around the Cloudtilt shoe launch," stated Juan Ayuga Roldán, Digital Merchandiser Manager at Loewe.

The Cloudtilt shoes were globally launched on October 12th, but customers could experience a virtual try-on on the Loewe website before sales open and sign up for early access.

Interested in enhancing your performance with WANNA Virtual Try-On? Reach out to learn more!