Jing Daily features the release of Lululemon's Chargefeel 2 running shoe as one of the top branded virtual experiences of 2023.

Jing Daily, a leading platform for luxury business insights, has spotlighted Lululemon's Chargefeel 2 running shoe release as one of the standout branded virtual experiences of 2023, marking a significant achievement in the fusion of fashion and technology.

The success of this project was made possible through the collaboration between the WANNA team and Emperia, who worked together to deploy the groundbreaking virtual experience for the brand, and WANNA provided the Virtual Try-On (VTO) technology for these sneakers.

At the core of the project was the goal of redefining the customer experience for athleisure enthusiasts. The collaboration aimed to showcase the product virtually and establish an emotional connection between shoppers and the brand. The challenge was to visually represent how the Chargefeel 2 running shoe would look and fit, enhancing the online shopping experience for Lululemon's discerning customer base.

By accessing virtual try-on technology, potential buyers could virtually wear and experience the Chargefeel 2 running shoe, addressing the critical need for consumers to confidently visualize and connect with the product before making a purchase.