Wanna x Tod's

https://pocketrocket.agency/wanna

Footwear AR try-on for website and Lamborghini campaign

Goals:

Developing a cutting-edge virtual try-on experience for a curated selection of Tod's footwear on their official website and exclusive items for the Tod’s and Lamborgini campaign.
Creating an intuitive and engaging user journey that allows customers to easily visualise how the footwear looks and fits.
Developing an experience that could be used in the inRead AR Try On ads campaign.
Enhancing Tod's brand reputation as an innovator in the luxury fashion industry by integrating advanced digital experiences with the brand's exceptional craftsmanship and quality.

Solution:

Challenge:

Developing a customised solution tailored specifically for Tod's iconic footwear.
Implementing meticulous testing and optimisation to ensure compatibility and performance across various devices and platforms.
Incorporating AR try-on technology into Tod's complex and well-considered e-commerce infrastructure while ensuring compatibility and performance.

In collaboration with Tod's, an exemplary integration has been developed.
The experience has been added to the TOD’S FOR AUTOMOBILI LAMBORGHINI campaign and their exclusive Limited Edition footwear.
The engagement has increased as the AR try-on encourages more interaction with the audience.
A memorable experience, leaving a lasting impression, has been created.

Results:

"Partnering with WANNA to develop the AR try-on experience has allowed us to bring the elegance and craftsmanship of Tod’s footwear to life in a way that feels both innovative and true to our heritage.

This technology seamlessly blends our iconic design with cutting-edge digital experiences, providing our customers with a truly immersive way to explore our collections."

Tod’s

Creating a virtual try-on experience for loafers, ballerinas and driving shoes is technologically challenging as it needs to accurately simulate the fit and appearance of fitted footwear on various foot shapes.
Conveying the texture and appearance of the highest quality leather.
Ensuring a seamless and user-friendly experience across both desktop and mobile platforms.
Promptly crafting an exceptional AR try-on experience for Tod's Limited Edition footwear in Tod's and Lamborghini's remarkable campaign.

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