Wanna x Tod's

https://pocketrocket.agency/wanna
Footwear AR try-on for website and Lamborghini campaign
Goals:
  • Developing a cutting-edge virtual try-on experience for a curated selection of Tod's footwear on their official website and exclusive items for the Tod’s and Lamborgini campaign.
  • Creating an intuitive and engaging user journey that allows customers to easily visualise how the footwear looks and fits.
  • Developing an experience that could be used in the inRead AR Try On ads campaign.
  • Enhancing Tod's brand reputation as an innovator in the luxury fashion industry by integrating advanced digital experiences with the brand's exceptional craftsmanship and quality.
Solution:
Challenge:
  • Developing a customised solution tailored specifically for Tod's iconic footwear.
  • Implementing meticulous testing and optimisation to ensure compatibility and performance across various devices and platforms.
  • Incorporating AR try-on technology into Tod's complex and well-considered e-commerce infrastructure while ensuring compatibility and performance.
  • In collaboration with Tod's, an exemplary integration has been developed.
  • The experience has been added to the TOD’S FOR AUTOMOBILI LAMBORGHINI campaign and their exclusive Limited Edition footwear.
  • The engagement has increased as the AR try-on encourages more interaction with the audience.
  • A memorable experience, leaving a lasting impression, has been created.
Results:
"Partnering with WANNA to develop the AR try-on experience has allowed us to bring the elegance and craftsmanship of Tod’s footwear to life in a way that feels both innovative and true to our heritage.

This technology seamlessly blends our iconic design with cutting-edge digital experiences, providing our customers with a truly immersive way to explore our collections."
Tod’s
  • Creating a virtual try-on experience for loafers, ballerinas and driving shoes is technologically challenging as it needs to accurately simulate the fit and appearance of fitted footwear on various foot shapes.
  • Conveying the texture and appearance of the highest quality leather.
  • Ensuring a seamless and user-friendly experience across both desktop and mobile platforms.
  • Promptly crafting an exceptional AR try-on experience for Tod's Limited Edition footwear in Tod's and Lamborghini's remarkable campaign.
Contact us
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hello@wanna.fashion
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press@wanna.fashion