"We truly believe this launch is game-changing for online retail as Visualise helps bridge the online-offline gap for shoppers who want the experience of trying on footwear before they buy."
Zoe Ghani, CTO at The Iconic
Return rate decreased by 9%
>3x customers' session duration increase
Feature improved customer experience and retention rates
Add VTO to product detail pages
Combine VTO with size recommendations from previous purchases or use a specific size recommendation service to decrease product returns based on a poor fit
Digitize the whole product catalog so that users can select the color and model from the VTO without ordering several models to try at home
Challenge:
High return rate (37% industry average for customers that "don't like the item", data from GWI.com)