We make fashion available to everyone through digital yet realistic total look experiences
Wanna x The Iconic
Wanna SDK integration
Goals:
Position THE ICONIC as an innovative company in ecommerce space
Bring economic value with Try-on feature
Attract new and reactive dormant users
Solution:
Results:
"We truly believe this launch is game-changing for online retail as Visualise helps bridge the online-offline gap for shoppers who want the experience of trying on footwear before they buy."
Zoe Ghani, CTO at The Iconic
Returns rate lowered up to 9%
>3x customers' session duration increase
Feature became powerful vehicle for attracting new users to download the app for brand new users or existing active and churned desktop users
Integrate Wanna SDK into the Iconic app
Digitalization of sneaker SKU in THE ICONIC catalog