Wanna x The Iconic
Wanna SDK integration
Goals:
- Increase customer confidence to purchase
- Increase engagement (educated choice)
- Deploy a real-life try-on experience
Solution:
- Add VTO to product detail pages
- Combine VTO with size recommendations from previous purchases or use a specific size recommendation service to decrease product returns based on a poor fit
- Digitize the whole product catalog so that users can select the color and model from the VTO without ordering several models to try at home
- Return rate decreased by 9%
- >3x customers' session duration increase
- Feature improved customer experience and retention rates
Results:
"We truly believe this launch is game-changing for online retail as Visualise helps bridge the online-offline gap for shoppers who want the experience of trying on footwear before they buy."
Zoe Ghani,
CTO at The Iconic
CTO at The Iconic
Challenge:
- High return rate (37% industry average for customers that "don't like the item", data from GWI.com)