Wanna x The Iconic

Wanna SDK integration

Goals:

Increase customer confidence to purchase
Increase engagement (educated choice)
Deploy a real-life try-on experience

Solution:

Add VTO to product detail pages
Combine VTO with size recommendations from previous purchases or use a specific size recommendation service to decrease product returns based on a poor fit
Digitize the whole product catalog so that users can select the color and model from the VTO without ordering several models to try at home

Return rate decreased by 9%
>3x customers' session duration increase
Feature improved customer experience and retention rates

Results:

"We truly believe this launch is game-changing for online retail as Visualise helps bridge the online-offline gap for shoppers who want the experience of trying on footwear before they buy."

Zoe Ghani,
CTO at The Iconic

Challenge: