Wanna x Snapchat
Shoppable AR
in Snapchat
in Snapchat
Goals:
Challenge:
- Create awareness and excitement around the launch of Gucci new sneaker collection
- Engage Gen-Z customers with Gucci brand and products
- Increase engagement and total in-app time
Solution:
- Developing a Lens based on Wanna Sneaker Try-On technology on Snap AR platform
- Running Shoppable AR Ads on Snap platform
- Direct link from Snap lens to Gucci e-commerce website
- 18,9 million reach
- 24,01 minute - Lens playtime
- 34k - clicks
- Positive ROAS
Results: