Wanna x Snapchat

Shoppable AR
in Snapchat

Goals:

Challenge:

Create awareness and excitement around the launch of Gucci new sneaker collection
Engage Gen-Z customers with Gucci brand and products

Increase engagement and total in-app time

Solution:

Developing a Lens based on Wanna Sneaker Try-On technology on Snap AR platform
Running Shoppable AR Ads on Snap platform
Direct link from Snap lens to Gucci e-commerce website

18,9 million reach
24,01 minute - Lens playtime
34k - clicks
Positive ROAS

Results:

[{"lid":"1742452782754","ls":"10","loff":"","li_parent_id":"","li_type":"nm","li_ph":"Name *","li_name":"name","li_req":"y","li_nm":"name"},{"lid":"1742452782755","ls":"20","loff":"","li_parent_id":"","li_type":"em","li_ph":"Work E-mail *","li_name":"email","li_req":"y","li_nm":"email"},{"lid":"1742452782756","ls":"30","loff":"","li_parent_id":"","li_type":"in","li_ph":"Company *","li_name":"company","li_req":"y","li_nm":"company"},{"lid":"1742452782757","ls":"40","loff":"","li_parent_id":"","li_type":"sb","li_variants":"Footwear\nBags\nJewelry\/Watches\nScarves\nClothes\nAgency\nMedia\nOthers","li_name":"businessType","li_selfirstvar":"Business Type *","li_req":"y","li_nm":"businessType"},{"lid":"1742452782758","ls":"50","loff":"","li_parent_id":"","li_type":"in","li_ph":"Job Title *","li_name":"jobTitle","li_req":"y","li_nm":"jobTitle"},{"lid":"1742452782759","ls":"60","loff":"","li_parent_id":"","li_type":"ur","li_ph":"Company Website URL *","li_name":"websiteUrl","li_req":"y","li_nm":"websiteUrl"},{"lid":"1742452782760","ls":"70","loff":"","li_parent_id":"","li_type":"ph","li_ph":"Phone ","li_name":"phone","li_nm":"phone"},{"lid":"1742452782761","ls":"80","loff":"","li_parent_id":"","li_type":"sb","li_variants":"1 - 50 employees\n51 - 100 employees\n101 - 200 employees\n201 - 300 employees\n301 - 500 employees\n500+ employees","li_name":"numberOfEmployees","li_selfirstvar":"Number of Employees *","li_req":"y","li_nm":"numberOfEmployees"},{"lid":"1742452782762","ls":"90","loff":"","li_parent_id":"","li_type":"sb","li_variants":"Afghanistan\n\u00c5land Islands\nAlbania\nAlgeria\nAmerican Samoa\nAndorrA\nAngola\nAnguilla\nAntarctica\nAntigua and Barbuda\nArgentina\nArmenia\nAruba\nAustralia\nAustria\nAzerbaijan\nBahamas\nBahrain\nBangladesh\nBarbados\nBelarus\nBelgium\nBelize\nBenin\nBermuda\nBhutan\nBolivia\nBosnia and Herzegovina\nBotswana\nBouvet Island\nBrazil\nBritish Indian Ocean Territory\nBrunei Darussalam\nBulgaria\nBurkina Faso\nBurundi\nCambodia\nCameroon\nCanada\nCape Verde\nCayman Islands\nCentral African Republic\nChad\nChile\nChina\nChristmas Island\nCocos (Keeling) Islands\nColombia\nComoros\nCongo\nCongo, The Democratic Republic of the\nCook Islands\nCosta Rica\nCote DIvoire\nCroatia\nCuba\nCyprus\nCzech Republic\nDenmark\nDjibouti\nDominica\nDominican Republic\nEcuador\nEgypt\nEl Salvador\nEquatorial Guinea\nEritrea\nEstonia\nEthiopia\nFalkland Islands (Malvinas)\nFaroe Islands\nFiji\nFinland\nFrance\nFrench Guiana\nFrench Polynesia\nFrench Southern Territories\nGabon\nGambia\nGeorgia\nGermany\nGhana\nGibraltar\nGreece\nGreenland\nGrenada\nGuadeloupe\nGuam\nGuatemala\nGuernsey\nGuinea\nGuinea-Bissau\nGuyana\nHaiti\nHeard Island and Mcdonald Islands\nHoly See (Vatican City State)\nHonduras\nHong Kong\nHungary\nIceland\nIndia\nIndonesia\nIraq\nIreland\nIsle of Man\nIsrael\nItaly\nJamaica\nJapan\nJersey\nJordan\nKazakhstan\nKenya\nKiribati\nKorea, Democratic PeopleS Republic of\nKorea, Republic of\nKuwait\nKyrgyzstan\nLao PeopleS Democratic Republic\nLatvia\nLebanon\nLesotho\nLiberia\nLibyan Arab Jamahiriya\nLiechtenstein\nLithuania\nLuxembourg\nMacao\nMacedonia, The Former Yugoslav Republic of\nMadagascar\nMalawi\nMalaysia\nMaldives\nMali\nMalta\nMarshall Islands\nMartinique\nMauritania\nMauritius\nMayotte\nMexico\nMicronesia, Federated States of\nMoldova, Republic of\nMonaco\nMongolia\nMontserrat\nMorocco\nMozambique\nMyanmar\nNamibia\nNauru\nNepal\nNetherlands\nNetherlands Antilles\nNew Caledonia\nNew Zealand\nNicaragua\nNiger\nNigeria\nNiue\nNorfolk Island\nNorthern Mariana Islands\nNorway\nOman\nPakistan\nPalau\nPalestinian Territory, Occupied\nPanama\nPapua New Guinea\nParaguay\nPeru\nPhilippines\nPitcairn\nPoland\nPortugal\nPuerto Rico\nQatar\nReunion\nRomania\nRWANDA\nSaint Helena\nSaint Kitts and Nevis\nSaint Lucia\nSaint Pierre and Miquelon\nSaint Vincent and the Grenadines\nSamoa\nSan Marino\nSao Tome and Principe\nSaudi Arabia\nSenegal\nSerbia and Montenegro\nSeychelles\nSierra Leone\nSingapore\nSlovakia\nSlovenia\nSolomon Islands\nSomalia\nSouth Africa\nSouth Georgia and the South Sandwich Islands\nSpain\nSri Lanka\nSudan\nSuriname\nSvalbard and Jan Mayen\nSwaziland\nSweden\nSwitzerland\nSyrian Arab Republic\nTaiwan\nTajikistan\nTanzania, United Republic of\nThailand\nTimor-Leste\nTogo\nTokelau\nTonga\nTrinidad and Tobago\nTunisia\nTurkey\nTurkmenistan\nTurks and Caicos Islands\nTuvalu\nUganda\nUkraine\nUnited Arab Emirates\nUnited Kingdom\nUnited States\nUnited States Minor Outlying Islands\nUruguay\nUzbekistan\nVanuatu\nVenezuela\nViet Nam\nVirgin Islands, British\nVirgin Islands, U.S.\nWallis and Futuna\nWestern Sahara\nYemen\nZambia\nZimbabwe","li_name":"region","li_selfirstvar":"Region *","li_req":"y","li_nm":"region"},{"lid":"1742452782763","ls":"100","loff":"","li_parent_id":"","li_type":"ta","li_ph":"How can we help you?","li_rows":"6","li_name":"message","li_nm":"message"}]

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