Wanna x Snapchat

Shoppable AR
in Snapchat
Goals:
  • Create awareness and excitement around the launch of Gucci new sneaker collection
  • Engage Gen-Z customers with Gucci brand and products
Solution:
  • Developing a Lens based on Wanna Sneaker Try-On technology on Snap AR platform
  • Running Shoppable AR Ads on Snap platform
  • Direct link from Snap lens to Gucci e-commerce website
  • 18,9 million reach
  • 24,01 minute - Lens playtime
  • 34k - clicks
  • Positive ROAS
Results:
Challenge:
  • Increase engagement and total in-app time
Downloads:
Resources:
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Wanna (c) 2020-2021 / Design by Pocketrocket
hello@wanna.fashion
For press inquiries:
press@wanna.fashion
Contact us
hello@wanna.fashion
Contact us:
For press inquiries: