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Wanna x Reebok
New product activation
in COVID-era
Goals:
  • Purely digital product activation for Reebok Nano X during restrictions time
  • Present new Reebok CrossFit Sneaker - Nano X
  • Attract new customers to Reebok AU e-commerce website
Solution:
  • Use WannaKicks platform drop instead of physical presentation event
  • Reebok will boost the traffic to the WannaKicks platform to achieve maximum awareness among potential audience in Australia
  • 120k try-ons
  • Over 2 million reach in social networks
  • 26.5k clicks on the "buy in store" button
Results:
"The WannaKicks platform is a great solution for virtual sneakers drops. This sneaker-destination platform provides great technology and access to a key audience at the same time"
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