Wanna x Reebok

New product activation
in COVID-era

Goals:

Challenge:

Present new Reebok CrossFit Sneaker - Nano X
Attract new customers to Reebok AU e-commerce website

Launch purely digital product activation for Reebok Nano X during restrictions.
Increase product awareness

Solution:

Use WannaKicks platform drop instead of physical presentation event
Reebok will boost the traffic to the WannaKicks platform to achieve maximum awareness among potential audience in Australia

120k try-ons
Over 2 million reach in social networks
26.5k clicks on the "buy in store" button

Results:

"The WannaKicks platform is a great solution for virtual sneakers drops. This sneaker-destination platform provides great technology and access to a key audience at the same time"