JW Anderson Unveils the WANNA Virtual Try-On for its Latest Accessory, the Loafer Bag

January 28, 2025
JW Anderson Unveils the WANNA Virtual Try-On for its Latest Accessory, the Loafer Bag

JW Anderson has introduced the WANNA Virtual Try-On experience for its newest accessory, the Loafer bag, a personal favorite of Jonathan Anderson, the brand’s founder and creative director: https://lnkd.in/gZ2kk8qD

This partnership highlights WANNA's newest innovation for Virtual Try-On for Bags: the ability to try on the bag on the shoulder, not just as a crossbody.

One of the Loafer bag models is crafted from suede, a material known for its delicate texture and complex light-reflecting properties. WANNA’s proprietary rendering engine ensures that the suede's soft, matte finish and intricate details are showcased with maximum realism, providing an accurate and immersive representation of the material in AR.

  • Available in four stunning colors, the Loafer bag draws inspiration from the timeless penny loafer shoe. Its design deconstructs and reimagines iconic details of the footwear:
  • A front whale-tail penny keeper detail, hand-stitched with box stitches echoing traditional craftsmanship.
  • A base that mirrors the sole of a loafer.
  • A handle crafted to emulate the welt, a signature feature of classic loafers.


With the virtual try-on experience, online shoppers can explore the Loafer bag in AR, matching its unique design and colors to their personal style and finding the perfect bag. Say goodbye to guesswork and hello to a whole new level of immersive shopping!

Try the Loafer in AR and contact us to learn more about the virtual try-on experience for bags: https://bit.ly/4hiNerR


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