WANNA x LOEWE x On

WANNA SDK Integration (Sneakers virtual try-on)

https://pocketrocket.agency/wanna

Try On Virtually

Goals:

Deploy a true-to-life Virtual Try-On experience for the new Cloudtilt 2.0 sneaker.
Offer a "try-before-you-buy" experience.
Facilitate educated choices for Loewe & On website users.

Solution:

Challenge:

Launch the virtual try-on experience for the new Cloudtilt 2.0 sneaker, coinciding with the release of LOEWE x On latest activewear collection.
Use the virtual try-on experience for early access to the new Cloudtilt 2.0.
Promote the experience on social media and PDP’s.

Allow shoppers to try on the new sneakers in AR before the global launch with early access. Increase awareness for the launch of the new Loewe x On Cloudtilt 2.0 sneaker.
Help users pair the new Cloudtilt 2.0 sneaker with their looks.

A remarkable number of try-ons during the first ten days of the launch — 458 000.
10% of all who used the virtual try-on experience convert to “Photo taken”.

Results:

“LOEWE x On have been introducing AR try-on experiences for footwear since the launch of our first sneaker. By integrating VTO into the shopping journey, we create a memorable touchpoint for online shoppers, enhancing engagement with the new LOEWE x On collection and putting these innovative pieces in the spotlight. In just ten days since the new Cloudtilt 2.0 sneaker launch, we’ve seen almost 500,000 AR try-ons, proving the feature's value for online shoppers in their discovery journey. WANNA’s engineering excellence ensures realistic VTO experiences for each Cloudtilt sneaker launch."

Carlota Rodríguez, Digital Merchandiser at LOEWE