WANNA x LOEWE x On

Sneakers Virtual Try-On Amplifying Loewe x On Product Launch

https://pocketrocket.agency/wanna

Try On Virtually

Goals:

Generate warmed-up demand for the sneakers.
Expand and grow the subscriber base with new, engaged contacts.
Facilitate educated choices for website users by providing them with detailed, immersive product information.

Solution:

Challenge:

Deploy a Virtual Try-On (VTO) for the Cloudtilt 2.0 sneaker, offering users a true-to-life “try-before-you-buy” experience.
Launch VTO in conjunction with LOEWE x On’s latest collection release to capitalize on a broader launch campaign.
Use the virtual try-on experience for early access to the new Cloudtilt 2.0.
Promote VTO across social media and product detail pages to maximize visibility and engagement.
Develop a 3D digital twin of the sneaker to clearly convey its high quality and materials.

Make the Cloudtilt 2.0 launch stand out in a saturated sneaker market.
Generate buzz around the new launch by emphasizing the sneaker's exceptional quality and materials.

High engagement with 458,000 try-ons in the first ten days.
Conversion to “Photo taken” for 10% of VTO users, capturing direct engagement.
The VTO experience is a strong conversion booster and revenue driver for the brand, effectively increasing sales both directly and by encouraging return visits, significantly enhancing engagement, and contributing to overall revenue growth.

Results:

“In just ten days since the new Cloudtilt 2.0 sneaker launch, we’ve seen almost 500,000 AR try-ons, proving the feature's value for online shoppers in their discovery journey. WANNA’s engineering excellence ensures realistic VTO experiences for each Cloudtilt sneaker launch."

Carlota Rodríguez, Digital Merchandiser at LOEWE