Wanna x Lamoda

Wanna SDK integration

Goals:

Challenge:

Increase engagement inside Lamoda App
Differentiate product against competitors

Increase audience size (DAU, MAU)

Solution:

Integrate Wanna SDK into the Lamoda app
Digitalization of sneaker SKU in Lamoda catalog
Use virtual try-on as a PR case on the market

First ecom to implement virtual try-on on CIS market
Sport footwear sales increase up to 5%
High media coverage
Over 4 million users of try-on technology monthly

Results:

"Right after the launch of the virtual fitting room at the end of last summer, we saw a 5% increase in sales of sports shoes and an increase in the redemption of orders. Visitors to our platform enjoy this new feature with interest. And every month, about 100 thousand iOS users try on shoes virtually."