Wanna x Grailify

Wanna SDK integration

Try On Virtually

Goals:

Challenge:

Reduce user acquisition costs
Increase audience size (MAU, DAU)
Increase virality K-factor

High CPI (Cost-per-install)

Solution:

Decrease CPI with App Preview (virtual try-on in the App store)
Use VTO as activational content for user acquisition creatives
Deploy digital fitting room experience for all promoted items.
Run a push notifications campaign where users land on the VTO experience.

CPI decreased up to 25%
Average MAU increased by 31%
New users increased by 87%
Paid acquisition channels costs significantly reduced
Retention rate cohort increases
Decrease time between product discovery & checkout

Results:

"With our new AR feature, we want to encourage users to try out new styles and try on sneakers that are not even released yet. That way, we help the user to make a buying decision before the shoe is released and maybe even sold out. When it comes to the AR technology itself, WANNA has created an outstanding piece of technology and that's the reason why we chose to work with them."

Edgar Suppes, Grailify co-founder