Wanna x Goat

Wanna SDK integration

Try On Virtually

Goals:

Challenge:

Increase engagement inside the GOAT App
Increase the range of available touch points for customers
Rewrite the customer journey to strengthen customer satisfaction

Increase total in-app time

Solution:

Updated GOAT app UX with organically blended VTO (virtual try-on)
3D assets retouch for almost-real-life experience
Deployed digital fitting room environment for all promoted items

4.2 million monthly try-ons
78% of users that bought Nike's Travis Scott sneaker played around with the AR version on GOAT beforehand
Increase in session time
Try-on implementation followed with an increased social amplification rate
GOAT VTO experience is featured in Apple's "Work from home" video (video featuring the best products and services for the WFH times during the COVID-19 pandemic).

Results:

"When it came time to launch Try-On, we wanted to work with the best AR technologists on the market, so we turned to WANNA. The result of our collaboration is a best-in-class experience with a truly life-like AR model of sneakers."

Hyung Lee
VP of Mobile, GOAT

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