When it comes to summer shoe launches, timing and impact are everything. Whether it's strappy sandals, sleek loafers, or bold high heels, brands need more than great products — they need experiences that spark curiosity, invite exploration, and drive confident purchasing decisions.
That’s where augmented reality shoes and virtual try-on technology come in. By enabling shoppers to digitally try on shoes directly from their devices, AR try-on delivers the kind of immersive, emotionally engaging moments that elevate seasonal campaigns and inspire conversion, all without stepping into a store.
Why AR Is a Strategic Tool for Summer Shoe Campaigns
Summer footwear is diverse, with styles that vary by region, lifestyle, and mood. From mules, espadrilles, and ballerinas to docksides, moccasins, and slides, digital merchandising for seasonal collections requires tools that are both versatile and impactful. Here’s how AR try-on experiences help:
- Amplify campaign visibility: VTO creates a digital spotlight for your hero product, boosting engagement almost 10x compared to non-campaign periods.
- Encourage product discovery: While trying on a seasonal hero item, shoppers often explore other styles, increasing time on site and catalog exposure.
- Enhance digital storytelling: AR lets you connect each shoe with a mood, look, or lifestyle, making every SKU feel personal and aspirational.
Styles That Shine in AR
Summer footwear is light, expressive, and meant to be seen, which is exactly what makes it perfect for AR shoes try-on. At WANNA, we support a wide range of styles, including:
- Loafers
- Espadrilles
- Slip-ons
- Moccasins & docksides
- Ballerinas
- Sandals, mules & slides
- Flip-flops & high heels
- Sneakers & gum shoes
Whether your brand is launching a timeless staple or a bold new silhouette, shoe try-on technology ensures it gets the visibility and interactivity it deserves.
Real Business Impact
Beyond the wow factor, WANNA’s virtual shoe try-on delivers real results:
- Up to 10x more AR try-ons for new products during campaign periods
- Conversion-to-photo taken rate of up to 10% — a direct measure of engagement
- 109% increase in average session time
- 7% increase in conversion rate
- A halo effect that drives attention to other products in the collection
Plan for Next Summer’s Footwear Launch
Seasonal campaigns come and go quickly, but the impact of AR-powered shoe try-ons is long-term. Now is the perfect time to evaluate your digital merchandising strategy and start preparing for next year’s summer collection launches.
Whether you're introducing new colorways of espadrilles, a reinvented high heel silhouette, or a full capsule of sandals, flip-flops, and mules, AR try-on technology ensures that your next summer drop will not only be seen, but tried, loved, and purchased.
🎯 Want to make your next seasonal launch your strongest yet?
Reach out to WANNA to learn how our virtual try-on technology can help you elevate product discovery and boost performance across your footwear campaigns.