As the fashion calendar shifts toward colder months, brands face a familiar challenge: how to spark excitement for new autumn and winter footwear collections in an increasingly digital-first world. While static visuals and standard PDPs may suffice for year-round bestsellers, seasonal launches require something more immersive — something that drives emotional engagement, interactive discovery, and confidence at the point of purchase.
Enter augmented reality shoes and virtual try-on technology. With AR shoe try-on, brands can turn passive browsing into rich product storytelling — and deliver measurable business outcomes at every stage of the customer journey.
Why Autumn/Winter Footwear Needs Digital Storytelling
From ankle boots and Chelsea boots to cowboy styles, oxfords, derbies, and heeled boots, fall and winter shoes are often investment pieces. Shoppers care about quality and versatility, but it’s hard to communicate these qualities with just images or videos.
For luxury and fashion brands, the autumn/winter season also carries unique storytelling potential. Whether it’s a heritage-inspired brogue or a sleek leather boot made for city streets, AR shoes help bring each silhouette to life.
How AR Try-On Drives Campaign Performance
Here’s how WANNA’s Virtual Try-On technology helps brands create high-performing seasonal campaigns:
1. Immersive Product Discovery
Instead of swiping through flat product photos, shoppers can try on shoes virtually in real-time. Consumers can see how a style fits their wardrobe from multiple angles.
➡️ Result: Higher engagement time and exploration across your catalog.
2. Compelling Brand Storytelling
Augmented reality shoes enable brands to showcase craftsmanship and detail, whether it’s the rich texture of a desert boot or the refined construction of a monk strap. With 3D visualization, every stitch and silhouette becomes part of the story.
➡️ Result: Greater emotional connection with new seasonal styles.
3. Higher Intent to Purchase
Trying on shoes virtually helps reduce hesitation. Shoppers can explore heel height and style compatibility without needing to visit a store.
➡️ Result: Increased conversion rates and reduced return rates.
4. Performance Across the Funnel
From email and paid media to PDPs and PLPs, AR try-on for shoes performs across the customer journey. Try-on links can be integrated into any digital campaign, bringing storytelling and utility to where your audience already is.
➡️ Result: +109% average session time, up to 10% conversion to photo taken, and up to 7% increase in conversion, 200% higher email open rates when featuring virtual try-on.
Key Styles That Shine in AR
Looking to spotlight your fall/winter hero products? WANNA’s virtual try-on supports an extensive range of cold-weather styles, including:
- Ankle boots
- Chelsea boots
- Cowboy boots
- Army boots
- Desert boots
- Oxford boots
- Monks and Derbies
- Heeled ankle boots
- High-heeled boots
- Sneakers and gum shoes
Whether you’re launching an all-weather leather capsule or a bold new silhouette, AR shoes help you showcase the right details — and empower shoppers to explore, compare, and choose confidently.
Make Your Fall/Winter Launch Stand Out
As competition intensifies and shoppers expect more immersive digital experiences, augmented reality shoes are becoming an essential part of every seasonal campaign toolkit. They deliver impact, insight, and intent — exactly what marketers, e-commerce teams, and digital merchandisers need to drive results.
Reach out to WANNA and discover how our virtual try-on technology can power your autumn/winter footwear launch.