In the competitive world of sneaker drops, brands must move fast to capture attention and build anticipation. With limited releases and style-savvy audiences, simply launching a product isn’t enough — you need to engage your audience before the sale even begins. That’s where AR shoe try-on comes in: a technology that helps brands generate excitement, drive early interaction, and warm up demand before launch.
Challenge: Stand Out in a Saturated Market
New sneaker releases are constant, and competition for attention is fierce. With audiences overwhelmed by choices, brands must find ways to make their launches not only visible — but memorable. To succeed, a product drop must become an experience.
Solution: AR Shoe Try-On for Early Access
Powered by augmented reality shoes technology, virtual try-on campaigns allow users to preview new products before they launch — creating the ultimate "try-before-you-buy" experience. With no app download required, users can instantly see sneakers on their own feet, explore colorways and materials, and connect emotionally with the product.
Promoted through social media and product pages, shoe try on experiences are frictionless and visually impactful. They let shoppers interact with the product on their own terms — and share the experience with their communities.
Why Shoes Augmented Reality Works
- Early Access Drives Urgency — AR try-on lets shoppers preview products ahead of time, tapping into the psychology of exclusivity.
- Immersion Replaces Guesswork — Seeing the sneakers on your own feet reduces uncertainty and builds purchase confidence.
- Visual Sharing Fuels Reach — The ability to capture and share try-on photos creates authentic social proof and organic buzz.
- Zero Friction — No downloads, no delay — just scan, try, and share.
Final Takeaway
Virtual try-on with AR shoe and shoe AR tools turns passive viewers into active participants. It helps brands pre-engage their audiences, reduce hesitation, and drive more confident purchases from day one.
For sneaker brands looking to make a stronger impact with each launch, virtual try-on is a proven way to build warmed-up demand — before the first pair ever ships.
Case in Point: Loewe x On Cloudtilt 2.0 Virtual Try-On
A powerful example of this strategy in action is Loewe’s launch of the Cloudtilt 2.0 sneaker. To stand out in an already saturated market, Loewe partnered with WANNA to launch an early access campaign enriched with an AR shoe try-on experience that went beyond showcasing the product — it immersed shoppers in it.
Loewe launched an augmented reality shoe try-on campaign in sync with their broader marketing push. The VTO experience allowed users to preview the sneaker in lifelike detail, from any angle, directly on their own feet. A 3D digital twin was developed to capture every element of the shoe's premium quality — from textures to color.
Promoted across product detail pages and social media, the campaign gave early access to the sneaker ahead of the full collection launch. This generated immediate buzz and increased qualified traffic to the product page.
Results:
- Over 458,000 try-ons in the first ten days
- 10% of users captured a photo, creating a loop of authentic UGC and shareable content
- The try-on experience became a proven conversion booster, increasing both direct sales and return visits
By launching the AR try-on ahead of the official release, Loewe created a strong emotional connection and built anticipation that translated directly into action.
Want to create your own AR-powered campaign? Get in touch with WANNA.