In fashion retail, the boutique visit is more than just a purchase — it’s an experience. Customers want to touch, examine, and style a handbag before making their decision. The challenge for e-commerce has always been to recreate that tactile, emotional connection in a digital space.
WANNA (part of Perfect Corp.) is revolutionizing online bag shopping with the complete suite of 3D and Augmented Reality (AR) tools, delivering an almost in-store experience right from a shopper’s screen.
Why Replicating the Boutique Feel Matters
Traditional product photography can’t show how a bag will truly look, feel, and function in a customer’s daily life. Luxury shoppers, as revealed in UX research, want to:
- Try the bag on and see how it fits their style.
- Understand its exact size, texture, and craftsmanship.
- Examine interior compartments and storage capacity.
This desire for interaction is at the heart of WANNA’s ecosystem, which includes AR Bag Try-On and the 3D Bag Viewer with Capacity Widget and X-Ray View.
AR Bag Try-On: Try Before You Buy
WANNA AR Bag Try-On allows shoppers to virtually wear handbags — crossbody or on the shoulder — pairing them with different outfits directly in their personal space.
- No extra apps required. The solution integrates seamlessly into websites in as little as one day.
- Shareable experience. AR try-on links can be embedded into marketing campaigns and shared via social media, newsletters, or messaging apps.
3D Bag Viewer: Explore Every Detail
The WANNA 3D Bag Viewer takes product exploration to the next level, enabling customers to:
- Zoom in and out for a closer look.
- Rotate the bag to view it from every angle.
- Examine materials, stitching, and texture in high fidelity.
- Understand true scale and craftsmanship.
Beyond visual appeal, it reduces returns by addressing a common pain point — size and capacity mismatches.
Bag Capacity Widget and X-Ray View: A Game-Changing Addition
WANNA’s latest innovations, the Bag Capacity Widget and X-Ray View, allow shoppers to:
- Peek inside the bag to see compartments, pockets, and lining.
- Virtually place everyday items (phone, glasses case, laptop) inside to test capacity.
- Use transparency mode to see exactly how much the bag can hold.
With size mismatches responsible for around 24% of handbag returns, this tool directly tackles one of the biggest e-commerce challenges, while also contributing to sustainability by reducing unnecessary returns.
The Technology Behind the Experience
WANNA’s proprietary algorithms deliver a true-to-life level of realism in both 3D viewing and AR Try-On.
Once created, 3D assets can be reused across multiple touchpoints:
- AR Try-On
- 3D Viewer
- Animated Capacity Widget
- Marketing visuals, campaigns, and other brand touchpoints
This maximizes ROI and ensures consistent product storytelling.
Benefits for Brands and Shoppers
For shoppers:
- Greater purchase confidence.
- Reduced risk of disappointment.
- A richer, more interactive journey.
For brands:
- Higher engagement and conversions.
- Lower return rates.
- Stronger emotional connection with customers.
Conclusion
The Bag Immersive 3D & AR Try-On Experience bridges the gap between physical and digital retail. By letting shoppers explore every detail, try on bags in real time, and even check their capacity virtually, WANNA delivers the boutique feel online — turning hesitation into confidence and browsers into buyers.
With immersive technology like this, luxury handbag shopping can now be as personal, interactive, and satisfying online as it is in-store.