Wanna x Balenciaga
Goals:
- Deploy a real-life Virtual Try-On experience for the Cargo Sneaker.
- Offer a "try-before-you-buy" experience.
- Facilitate educated choices for Balenciaga website users.
Solution:
Challenge:
- Launch the Cargo Sneaker Virtual Try-On experience immediately following their Summer 24 Collection presentation.
- Advertise the experience on Balenciaga's social media accounts.
- Increase user engagement with the Balenciaga shoe catalog.
- Enrich product discovery with AR experiences.
- During the launch campaign for the Cargo Sneaker, Balenciaga achieved a remarkable 9.6-time increase in virtual try-ons compared to the average during non-campaign periods.
- The virtual try-on feature was strategically utilized as part of an engaging social media campaign to boost both try-on numbers and sales, effectively connecting with audiences and enhancing the overall shopping experience.
- 61% of the try-ons were attributed to the Balenciaga Cargo Sneaker, indicating a significant spotlight on this new product and drawing attention to other products available on the website.
- An encouraging 76.4% of users who engaged with try-ons also opted to capture a photo, adding an interactive and personalized dimension to their experience.
Results:
"Powered by WANNA, this innovative Virtual Try-On capability is seamlessly integrated into Balenciaga's e-commerce platform. It enhances the customer journey, providing a realistic 'try-before-you-buy' experience.
This advancement aligns with Balenciaga's commitment to leveraging technology and prioritizing innovation to engage with discerning audiences."
This advancement aligns with Balenciaga's commitment to leveraging technology and prioritizing innovation to engage with discerning audiences."
Balenciaga