Wanna x Balenciaga

WANNA SDK Integration (Sneakers virtual try-on)

https://pocketrocket.agency/wanna

Try On Virtually

Goals:

Deploy a real-life Virtual Try-On experience for the Cargo Sneaker.
Offer a "try-before-you-buy" experience.
Facilitate educated choices for Balenciaga website users.

Solution:

Challenge:

Launch the Cargo Sneaker Virtual Try-On experience immediately following their Summer 24 Collection presentation.
Advertise the experience on Balenciaga's social media accounts.

Increase user engagement with the Balenciaga shoe catalog.
Enrich product discovery with AR experiences.

A remarkable 9.6 time increase in the average number of try-ons.
61% of the try-ons were attributed to the Balenciaga Cargo Sneaker, indicating a significant spotlight on this new product and drawing attention to other products available on the website.
An encouraging 76.4% of users who engaged with try-ons also opted to capture a photo, adding an interactive and personalized dimension to their experience.

Results:

"Powered by WANNA, this innovative Virtual Try-On capability is seamlessly integrated into Balenciaga's e-commerce platform. It enhances the customer journey, providing a realistic 'try-before-you-buy' experience.

This advancement aligns with Balenciaga's commitment to leveraging technology and prioritizing innovation to engage with discerning audiences."

Balenciaga