Wanna x Allbirds
Goals:
Challenge:
- Rewrite the customer journey to strengthen customer satisfaction
- Increase the range of available touch points for consumers
- Increase engagement (educated choice)
- Increase the number of new users
Solution:
- Add Virtual Try-On to product detail pages
- 3D assets retouch for an almost-real-life experience
- Deploy a digital fitting room where the user can easily switch between different items.
- 80% of users who ranked 5 stars to the app mentioned the try-on feature
- VTO inspired a lot more browse-type user behavior
- Virtual Try-On was a killer feature in newly launched Allbirds mobile app
Results:
"The Virtual Try On technology gave our app a differentiator that set us apart from our competition. Our best customers love the ability to try on shoes at home on our app and the majority of our 5 star reviews say how amazing the Virtual Try On is."
Chris Peters, Senior Product Manager at Allbirds