Wanna x FARFETCH
Wanna SDK integration
Goals:
- Differentiate product against competitors
- Increase engagement inside FARFETCH China app
Solution:
- Integrate Wanna SDK into the FARFETCH China app
- Digitalization of sneakers catalog
- Brings attention to product + 580% Unique Viewers
- Product page stay time + 300%
- Product page share rate increased 4 times
- High media coverage
Results:
"The results of the Virtual Try-On pilot in the China app were impressive, so we decided to bring the AR experience to a global level."
Carol Hilsum,
Senior Director of Innovation, FARFETCH
Senior Director of Innovation, FARFETCH
Metrics relate to the pilot period which ran between Jan 15th and Apr 15th 2020