Wanna x Allbirds

Wanna SDK integration

Try On Virtually

Goals:

Challenge:

Rewrite the customer journey to strengthen customer satisfaction
Increase the range of available touch points for consumers
Increase engagement (educated choice)

Increase the number of new users

Solution:

Add Virtual Try-On to product detail pages
3D assets retouch for an almost-real-life experience
Deploy a digital fitting room where the user can easily switch between different items.

80% of users who ranked 5 stars to the app mentioned the try-on feature
VTO inspired a lot more browse-type user behavior
Virtual Try-On was a killer feature in newly launched Allbirds mobile app

Results:

"The Virtual Try On technology gave our app a differentiator that set us apart from our competition. Our best customers love the ability to try on shoes at home on our app and the majority of our 5 star reviews say how amazing the Virtual Try On is."

Chris Peters, Senior Product Manager at Allbirds