The Dalmore Launches 3D Viewer Experience For its New Limited Edition Whisky.

WANNA, an augmented reality (AR) and 3D technology company, has announced the launch of a 3D Viewer experience for the legendary whisky distillery, The Dalmore. The experience coincides with the release of The Dalmore’s new limited-edition 28 Year Old single malt, an airport-exclusive product. The 3D Viewer enhances the product discovery experience, allowing users to explore the intricate details of the bottle and packaging in greater depth.

The new product launch's exploration of immersive technologies exemplifies The Dalmore’s pursuit of perfection in everything, from the product to how it is showcased. By leveraging immersive technology, The Dalmore explores new communication methods to instill customer confidence. This easy-to-use and user-friendly tool is a versatile medium for visualising and showcasing the artistry and excellence behind The Dalmore’s products.

The 3D Viewer experience and a creative video showcasing the taste notes of the new limited edition whisky bring consumers the ultimate look and feel of the new product. Combining the two is a perfect fit for limited-edition luxury goods, creating anticipation and an emotional connection.

“By integrating immersive technologies into The Dalmore’s new product launch, we increase our presence in the world of the modern luxury consumer. The 3D Viewer is a perfect medium to present the mastery behind our brand and reach out to mobile-first audiences, anticipating interactivity and new perspectives in product presentation. For almost 200 years, The Dalmore has been led by a team of visionaries, and we continue bringing this spirit into all aspects of our business”,- comments Antoinette Clifford, senior trade marketing manager at Whyte & Mackay.

WANNA 3D Viewer offers luxury retailers 3D experiences for all product categories. To deliver the most authentic experience possible, WANNA has heavily invested in optimizing rendering capabilities and enhancing frames per second (fps). The result is the 3D Viewer that immerses users in a world of unparalleled realism and performance, setting a new standard for the industry.

The WANNA 3D Viewer boasts various features, including Points of Interest (POI), that allow brands to highlight specific attributes of a 3D model and craft compelling product storytelling around them. When using the WANNA 3D Viewer, users can rotate products, zoom in and out on various angles and details, and navigate through POIs, enabling them to capture the product’s story and establish an emotional connection with the product.

Combining WANNA’s proprietary algorithms and outstanding content-related services ensures high-end quality and realism of the experience, significantly improving key metrics and customer satisfaction.