WANNA Launches New Scarves and High Boots VTO Experiences for Autumn-Winter Season

WANNA, a leading provider of virtual try-on (VTO) technology for the luxury industry, announced the launch of the new virtual try-on experiences for scarves and high boots for the Autumn-Winter season. WANNA is the first on the market to offer a VTO experience for high boots, setting a new standard in the industry.

With the increasing demand for interactive and personalised online shopping experiences, brands have long grappled with providing an extended array of virtual try-on experiences that help shoppers match accessories with existing outfits and try various wearing options – for essential Autumn-Winter items like scarves. Also, no solution in the industry allows shoppers to visualise how high boots will look on them and match them with their outfits. These challenges significantly hinder the online exploration of seasonal staples, making it difficult for customers to make informed purchasing decisions.

New VTO experiences let shoppers match accessories with existing outfits, try various wearing options, and seamlessly integrate them with their style. They also enable pairing high boots with autumn and winter looks, ensuring customers find the perfect ensemble. By accessing this opportunity, customers gain increased confidence in their purchasing decisions, leading to higher average checks, opportunities for upselling, and increased sales for certain items.

WANNA's technology helps users evaluate the size and fit of scarves. By incorporating the scarves VTO and high boots VTO into their e-commerce platforms, brands can significantly expand their catalogues and enrich the product discovery process. This transforms online shopping into an interactive and engaging experience, enabling customers to dynamically and personally explore and visualize their style choices.

Olga Titova, Chief Product Officer at WANNA, said:

"Through comprehensive UX research and a deep understanding of the needs of online shoppers, we are excited to release two unique virtual try-on experiences for scarves and high boots. We are proud to be the first company on the market to offer high boots VTO to retailers and fashion brands. WANNA's engineering excellence and constant R&D experiments allow us to drive innovation in the retail industry, offering true-to-life and lightweight VTO experiences that enable customers to explore and visualise their style choices."

The experience is delivered through a proprietary, fully redesigned WANNA Virtual Fitting Room (VFR) – a seamless alternative to effort-intensive SDKs. It is a ready-made solution for Virtual Try-On and 3D Viewer, featuring a customisable interface to match the brand’s look and feel. Designed for an optimal user experience, it can be integrated into a brand’s website with just a few lines of code, either as an iFrame or a standalone solution. This streamlined approach makes offering customers highly engaging, realistic, and branded immersive experiences easy.

Moreover, VTO can reduce costs for digital content creation. Instead of producing numerous photos of models wearing different styling options for one scarf, users can virtually try on the scarves themselves in various wearing options. With WANNA's VTO technology, brands can enhance customer satisfaction, drive sales, and elevate their online presence by offering a state-of-the-art digital shopping journey.